How I would define 'early': * First minimum viable product (core features) - clearly label as such * Take feedback from /customers/ (and those who claim th

How I would define 'early': * First minimum viable product (core features) - clearly label as such * Take feedback from /customers/ (and those who claim they'd be if X were a feature; 'market research') * If possible use any existing off the shelf process** if there's a concept of how the process might be streamlined / optimized / customized / automated in full.