"Looming large in this sector are Facebook and Google, each with its own armies of engineers working to compete. Glueck shrugs off these threats: The market is

"Looming large in this sector are Facebook and Google, each with its own armies of engineers working to compete. Glueck shrugs off these threats: The market is plenty big." What makes Glueck think Facebook and Google wants to share? They enter big markets then attempt to dominate it, especially Facebook. Currently Facebook gives no quarter. It will copy what you do well and go after your business fiercely. “Foursquare has signed deals with Snapchat to improve its geo-filtering. More than one million users have agreed to leave location sharing on all the time so Foursquare can track and analyze their movements” Facebook(Instagram) and Google have significantly more people using their apps on location, the have more location data. Both companies do not have to buy data/service from Snapchat. And what happens if Snapchat and Twitter decides to enter the market?