It seems that some people will never learn that going for market share first isn't always the path to maximizing profit. I could understand these arguments whe

It seems that some people will never learn that going for market share first isn't always the path to maximizing profit. I could understand these arguments when Apple wasn't doing so well, but now it's just silly; Apple has, for ages, been extremely consistent in prioritizing margins over market share. By all measures, it's working brilliantly for them. Success through high margins is less visible and less obvious than success through high market share, and I'm guessing that contributes to the strange idea that Apple is somehow making a mistake with a high-margin lower volume strategy, but come on, they make more money selling cell phones than almost any other company in the world. Apple could certainly license their OS to other vendors. But in doing so, they would be throwing out an extremely successful business model for one that eliminates their biggest differentiation from their competitors: the polish and quality they can provide by having complete control over all aspects of their products.