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That's pretty interesting, I thought they were dead for sure after "doing a digg" by splitting off Swarm from the main app. How do they even collect data if har
by Grue3 10y ago
That's pretty interesting, I thought they were dead for sure after "doing a digg" by splitting off Swarm from the main app. How do they even collect data if hardly anybody uses their app anymore?
- bigethan 10y agoIf you read the article, you'll see that they are buying Snapchat's location data.
- bruceb 10y agoMight want to reread it... Snapchat is paying four square. That sentence in the article could be clearer, is confusing. http://www.adweek.com/digital/snapchat-signs-data-deal-foursquare-better-targeted-geofilters-174627/ http://www.adweek.com/digital/snapchat-signs-data-deal-fours...
- revelation 10y agoThat's a bold move, charging Snapchat for the privilege of selling out their users.
- vit05 10y agoI understand differently. Foursquare is not buying anything from Snap, they are selling their map technology. Pinterest and other companies are buying as well. Thus, they sell a service and receive money and data from the users of those applications. I read other articles before telling how the information in their maps and APIs are impressive and the fact that you could use for free, if you are a small company, is a great deal. But, they are still not as valuable as they were before and they greatly depend on large companies. It makes me think that they are a great target to be acquired before becoming a unicorn. It is quite clear that snap will bet heavily on AR and location. They have launched Spectacles and now a new way to discover content using location options. How long will they pay Foursquare to profit from their own data? Why do they not build a proprietary location technology or acquire another company that has?