Different situation. Developers make more money on the iPhone/iPad/iPod than Android at the moment. Developers will continue to target the platform where they

Different situation. Developers make more money on the iPhone/iPad/iPod than Android at the moment. Developers will continue to target the platform where they make the most money. Apple treats Apps as a switching cost. The more Apps and content that a user purchases, the less likely there are to move to a competing platform. Microsoft won because Office, Outlook, games, etc increased the switching cost. Once you were over in the Microsoft camp, you were there forever. There was zero user churn. The whole point of the Get A Mac campaign was about how the switching cost was now low. Google treats Apps and content as a commodity. Ship your App and make crumbs from AdSense and AdMob. Google's switching cost is in the data in Gmail, Google Apps, etc. Google needs to ship Google Checkout worldwide and then store your purchased Apps like mail and docs to build up the same competitive advantage and attract developers.