> It's almost like Apple is using the wrong yard stick to measure their Pro market because they're asking the wrong questions. I think we at HN are succumbing

> It's almost like Apple is using the wrong yard stick to measure their Pro market because they're asking the wrong questions. I think we at HN are succumbing to a bit too much Omphaloskepsis[0], in that we [developers] feel that we are the 'Pro' users almost exclusively. This simply isn't the case. I do, however agree partly with your claim in that Apple is not using enough yardsticks. Apple have always defined their 'Pro' market by their pro-apps (as you and they mentioned, FCP, LCP, etc). There are a huge amount of creative professionals that need 'beefy' machines to do media-development work, and wouldn't be so bothered about losing their F-keys. It's funny how Apple have always acknowledged their developers (in a big way) out-of-sight, but never really put them on the public pedestal that their 'artistic' users get. This is predominantly a fault of Marketing than anything else. Such thinking has clearly infiltrated top management, and I do hope they start getting their ideas inline with a more wholesome and comprehensive view of who their professional users really are. https://en.wikipedia.org/wiki/Omphaloskepsis https://en.wikipedia.org/wiki/Omphaloskepsis