On a humorous note, and I don't know if this was intended or not, but in the the picture of Travis Kalanick that leads the article, if you look closely, he seem

On a humorous note, and I don't know if this was intended or not, but in the the picture of Travis Kalanick that leads the article, if you look closely, he seems to have stepped on some sh*t. Maybe this was unintended, but the metaphor is definitely there.