I'm not too sure. There seems to be a spot for more niche search engines on the market. Take DuckDuckGo for example, it doesn't have that much of a market share

I'm not too sure. There seems to be a spot for more niche search engines on the market. Take DuckDuckGo for example, it doesn't have that much of a market share, but it's a good option for people who care a lot about their privacy. I would also consider WolframAlpha to be in a similar category as Google in the sense that they're "answer machines". I think there's a market opening for a search engine with the wisdom (knowing what you're looking for) of Google with the Intelligence of WolframAlpha (being able to draw curves that look like Darth Vader). For example if you search "Darth Vader curve" in WA, you'll get this: http://m.wolframalpha.com/input/?i=Darth+Vader+curve&x=0&y=0 http://m.wolframalpha.com/input/?i=Darth+Vader+curve&x=0&y=0 But if you can't remember exactly what it's called and search "Darth Vader graph" you'll just get redirected to the page for Darth Vader. Ideally, a WA would know what I'm looking for ("Darth Vader curve") and show it to me instead.