But they don't have to design a computer. It's all commodity x86 parts. They could rebadge a fast enough machine from off-the-shelf parts in a case that looks A

But they don't have to design a computer. It's all commodity x86 parts. They could rebadge a fast enough machine from off-the-shelf parts in a case that looks Apple-ish. They're not doing that, and you can go with all the reasons they may not want to, but there is probably a market for doing just that.