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I'd be curious to know what are some of the other metrics that people are using besides revenue and active users.
by Suncho 10y ago
I'd be curious to know what are some of the other metrics that people are using besides revenue and active users.
- TeeJay942 10y agoI think FB focuses it's business around increasing time in app per user (or they at least track this). Many to-do list apps track tasks completed. I would say for any completely free games that do well b/c they advertise, optimizing for time in app and # of clicks on ads is clearly very important metrics. I built an app that helps you build habits by scheduling them into your daily morning/evening routines. Part of that routine building process is assigning time for each action (e.g. exercise for 30 minutes). So my KPI is minutes completed. It's a productivity app so it seemed foolish to me to try to keep people in my app for longer. I even encourage users to complete their routines through actionable notifications (i.e. without opening the app).