Instead of adopting Gnome3, they should adopt KDE. It's far more customizable (so "Easily customize, relocate the Unity launcher (53 weight)" would be already

Instead of adopting Gnome3, they should adopt KDE. It's far more customizable (so "Easily customize, relocate the Unity launcher (53 weight)" would be already done) and much better architected than Gnome. And for people lamenting the loss of Unity, it wouldn't be that hard to make a custom theme for KDE which largely replicates the look-n-feel of Unity. Gnome simply is not set up to allow any kind of customization, and the devs actively discourage it. The opposite is true for KDE, and a distro that wants to stand out with its UI would be better served with a DE that allows them the freedom of customization.