I feel the author did not do a good job in defending the thesis of "Ideas are worthless. Execution is everything." I do agree that relying on the first aha-mom

I feel the author did not do a good job in defending the thesis of "Ideas are worthless. Execution is everything." I do agree that relying on the first aha-moment,however grand it may be, to carry the entire weight of success is a bad investment. Similarly to throw away an insight without analyzing it is equally foolish. Of course, you can never predict if an idea will derive its entire value when thrown and mingled with other external factors. However that doesn't mean that the idea itself plays a small role in the success of any endeavor. Every execution step that the author talks about requires coming up or at least using the so called ideas. You need creative insights in every step of your project. This will require the same amount of diligence in defining the purpose, testing the hypothesis and maybe even jumping that leap of faith. The author needs to clear the distinction between a conceptual idea and the execution of it. Lastly, he has to mention the metric required to judge the success of an idea. Since he envelopes every single Idea into one set, he has to have a parameter to at least attest the value of them. I personally feel ideas as diverse as Darwin's idea of evolution to an entrepreneur's idea of a company to an artist's idea of an art cannot be lumped into one category. I do agree with the author that ideas when defined without any context or in isolation cannot be judged. But none of the arguments that he makes truly discounts the worth of it.