I made a similar comment before, but the launch cadence is key in that it enables new markets. If it takes two years to get your heavy launch payload scheduled

I made a similar comment before, but the launch cadence is key in that it enables new markets. If it takes two years to get your heavy launch payload scheduled then of course a ~$10M price difference is dwarfed by making sure nothing goes wrong on your end. If SpaceX can reschedule you in a much tighter timeline, for a competitive or cheaper price, then simply building two payloads and skipping some of the exhaustive QA starts to make sense in a way it simply didn't before. And as the market shifts to that kind of thinking, there's more business for rocket companies that can provide a quicker cadence, which allows them to grow farther, which reduces costs, etc. And anyone who doesn't have a reusable product or expandability to match isn't able to take advantage of the new market reality.