The simplest thing would be for sites to add fixed-sized containers for the ads and other heavy, asynchronous media, so that the space is already allocated befo

The simplest thing would be for sites to add fixed-sized containers for the ads and other heavy, asynchronous media, so that the space is already allocated before the ad loads. They could even put something nice in the background. However, I'm fairly certain that they do it on purpose to increase the click-throughs to ads. Sites like Salon on my phone are the worst. No matter how much time has passed since it looks like everything has finished loading, the moment I go to click on a link an ad pops up under my thumb.