You are entirely right, this is a puff piece, the 'may' in the title and the 'correction' at the end of the article shows the level of thought put into it. The

You are entirely right, this is a puff piece, the 'may' in the title and the 'correction' at the end of the article shows the level of thought put into it. The really interesting takeaway imo is how Uber made taxis cool (billions $ cool) with a bit of rebranding and made people defend 'our' taxis against 'their' taxis, doing all kind of mental gymnastics to rationalize their pick of taxi service in the process. Meanwhile social media seem to be condemning the company for all kind of shenanigans while their service is booming, fascinating.