You are (purposely?) mis-stating what he claimed: He wrote "good SEO" meaning ethical or non-sleazy and "bad SEO (gaming the system)" as sleazy SEO. Not your

You are (purposely?) mis-stating what he claimed: He wrote "good SEO" meaning ethical or non-sleazy and "bad SEO (gaming the system)" as sleazy SEO. Not your re-defining them as "good" as "effective" and "bad" as "incompetent".