As a former founder I do think there's truth to Altman's advice to tackle big/hard problems rather than small/easy. Rationale: - you develop unique expertise

As a former founder I do think there's truth to Altman's advice to tackle big/hard problems rather than small/easy. Rationale: - you develop unique expertise and skills that are more valuable (ie more acquihire rationale) if things go south - easier to fundraise and recruit - optionality: downshifting to solving a smaller problem is easier than leveling up to solving a bigger one