Stopping using Google is pretty feasible for most people. There are other free search engines, other free email providers, other smartphone operating systems (a

Stopping using Google is pretty feasible for most people. There are other free search engines, other free email providers, other smartphone operating systems (also distributions of their own with tracking removed), and Google's third party tracking is trivial to block in their own browser. You could argue that other options for these services are of worse quality, but pushing people to use your services because they are better quality even though there are other options is exactly what we want businesses to be doing. If you have even two choices of ISPs, you are very lucky. For a lot of people it's Verizon or the highway, and for those lucky few with choice it's usually something like Comcast or Verizon, which now that I think about it doesn't sound so lucky after all. I understand arguing that neither of these companies should get to pull this shit. I don't get how you could claim that there isn't a material difference in the level (and type) of coercion being applied.