This. The network itself becomes the inescapable tracking supercookie. They would provide web publishers a JavaScript snippet that took the user's IP address an

This. The network itself becomes the inescapable tracking supercookie. They would provide web publishers a JavaScript snippet that took the user's IP address and returned the targeted ad. And Verizon can tie each IP adress not only to its previous browsing history but also their name, address, credit reports, even contacts that they slurp up using their bloatware phone apps.