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There are two kind of emails. One that converts into actionable point , and the other that goes nowhere. I have found that the best way to get action is to giv
by edw519 16y ago
There are two kind of emails. One that converts into actionable point , and the other that goes nowhere.
I have found that the best way to get action is to give the reader a choice...
Poor: Let me know when you want to get together.
Good: What time on Friday should I stop by?
Best: I can be in your neighborhood at either 11 am or 2 pm on Friday. Which is better?
I'm not sure why this works so much better, but I have a theory. This infers that my schedule is filling up. If one time is better than the other (which is almost always the case), then the reader would want his preferred time slot before it's gone. Scarcity and choice and 2 good motivators.
- jacquesm 16y agoThe reason it works is because it moves right past giving the customer the 3rd option, no meeting. So by giving two choices that are good for you most people will pick either one, not even realize there are other options. People like 'multiple choice' and don't do well on 'open questions', this is probably related somehow.
- oconnor0 16y agoThe other is that it's simpler and less stressful to pick one of two times instead of trying to figure out some random time that will hopefully work for both parties.