Assuming no actual possible customer reads this blog, this doesn't influences the number of new customers, but it does changes the overall numbers. But, if peo

Assuming no actual possible customer reads this blog, this doesn't influences the number of new customers, but it does changes the overall numbers. But, if people know they are being A/B tested, this allows them to make a decision about what they think they prefer. Sometimes what people think and are willing to vote (say, by complaining they don't like their option, or by buying a product to support it) isn't what they would have actually picked.