This is interesting in a world where all I ever hear is "ideas are meaningless, execution is everything." I get the same feeling often when reading papers. It

This is interesting in a world where all I ever hear is "ideas are meaningless, execution is everything." I get the same feeling often when reading papers. It feels like the abstract and first few paragraphs hold great promise and then you get down to what the authors really did and it's like "are you kidding?" So often there is a big hype/substance mismatch. But is there really another way?