Tech history is filled with former champions such as IBM and Microsoft who were pretty damned sure their customers would find it too difficult to abandon them,

Tech history is filled with former champions such as IBM and Microsoft who were pretty damned sure their customers would find it too difficult to abandon them, only to wake up one morning to find themselves abandoned by millions of formerly "owned" customers. Microsoft has a $231 billion market cap and makes ~ $17 billion a year. IBM has a $162 billion market cap and makes ~ $13 billion a year. One day I hope to have started a company that this guy views as a 'former champion abandoned by millions of formerly "owned" customers.'