Exactly. The Deck had great, non-intrusive adds. And they generally plugged good products. I clicked on just about everything I saw on Daring Fireball, both out

Exactly. The Deck had great, non-intrusive adds. And they generally plugged good products. I clicked on just about everything I saw on Daring Fireball, both out of support for Gruber and because I was often introduced to new and interesting products. If done right, even an add agency can establish dedicated customers.