> Ads make money but it seems hard to capitalise off of secret collection - too many People involved and you can't advertise your capabilities to clients. Why

> Ads make money but it seems hard to capitalise off of secret collection - too many People involved and you can't advertise your capabilities to clients. Why would it be? You don't have to tell advertisers how you got the data, just that you can show their ads to a certain demographic. And "websites visited" is just one of the things they can collect. Being able to advertise based on your documents, work-flow, social interactions, etc is probably much more powerful.