> The fact that the same liquid can be perceived in two such different ways is a great example of the "crazy nonsense and beauty of marketing", says Andrew Welc

> The fact that the same liquid can be perceived in two such different ways is a great example of the "crazy nonsense and beauty of marketing", says Andrew Welch. The third way is to recognize that it is essentially milk, and milk has been consumed both before bed and upon waking millennia before modern marketing.