De-anonymization is incredibly easy (bordering on trivial) with any rich data set. For example, 87% of the US population is uniquely identifiable by their combi

De-anonymization is incredibly easy (bordering on trivial) with any rich data set. For example, 87% of the US population is uniquely identifiable by their combination of DoB, zip code, and sex [1]. The richer a dataset is, the easier it is to de-anonymize. This is a pretty rich dataset. [1] http://latanyasweeney.org/work/identifiability.html http://latanyasweeney.org/work/identifiability.html