Often people need something, not badly but enough to want to pay for a solution. However, they come to sub-optimal situations the way they are. Sometimes it i

Often people need something, not badly but enough to want to pay for a solution. However, they come to sub-optimal situations the way they are. Sometimes it is too subtle to vocally warrant speaking out about. Sometimes they do speak about it, but it is lost in the fire-hose of societal conversation.