B2B firing customers works because there is (supposedly) a professional on both ends of the transaction evaluating the offer and monitoring the relationship, an

B2B firing customers works because there is (supposedly) a professional on both ends of the transaction evaluating the offer and monitoring the relationship, and often a contract when a party isn't easily replaceable, and/or could get burned by the other. That relationship is severely imbalanced in B2C transactions, and abusing that it is why consumer protection laws exist. Given the widespread acknowledgment of the abusable nature of that relationship, the only reasonable expectation to abusing it that doesn't rise to the level of crime or tort is still loud public disapproval.