You dont really need anything to start. Simply do the following: - Talk to people about whatever problem you are looking to solve. Leverage social media and jo

You dont really need anything to start. Simply do the following: - Talk to people about whatever problem you are looking to solve. Leverage social media and join in the conversation. Twitter is a good place to find people to talk to. - Pay attention to the words people use. All problems have a set of specific keywords that tell you everything about how people feel about it. Use these keywords to communicate with people. Talk with their own words. - Be consistent. Repetition is key. Say the same thing in different words. Repeating is important. Communicate the same message in similar ways. That's pretty much what you need. Once you've learned more about the problem and those who have it, you can then leverage that data by using tools to reach more people. Marketing (all of it) is about comminication. Listen and oay attention. Good luck.