Not trying to be smarty pants but I like websites that meet the following criteria: 1. Homepage loads in a second or less 2. Clean design and no clutter. Don'

Not trying to be smarty pants but I like websites that meet the following criteria: 1. Homepage loads in a second or less 2. Clean design and no clutter. Don't give me too many buttons or Call to Actions. Don't make me think too much 3. Please be gentle with your choice of colors and contrast unless you are specifically catering to an audience like say kids. 4. No pop-ups asking for my email. Instead, have a subscribe form somewhere and if I am interested, you bet I will subscribe. 5. Don't hijack scrolling and back button.