4 ms·

I think you are mixing up visual design, graphic design, with UX and interaction design.

• TuringTest 10y ago
  No, he's right, in part. UX & interaction design shouldn't be just about measuring clickthrough and abandon rates, or you get interfaces like Google's products, who use that design philosophy.[1] UX design must be informed by data and field research (which depends on those "data structures, mapping processes, analysis of users' behavior"), but it still needs an opinionated designer who empathizes with the user pains and problems, and creates an interface that solves the needs as well as provides the adequate usage feeling (which, even being non-functional, is an important part of making a design usable) [2]. [1] https://medium.com/the-design-innovator/iteration-is-not-design-668695445f76#.ogdyuar44 https://medium.com/the-design-innovator/iteration-is-not-des... [2] https://en.wikipedia.org/wiki/Emotional_Design#Content https://en.wikipedia.org/wiki/Emotional_Design#Content