If you have a second rate product, then good advertising can only do so much. This is an age of rapid communication. Word of mouth has never been so valuable.

If you have a second rate product, then good advertising can only do so much. This is an age of rapid communication. Word of mouth has never been so valuable. A good word for your product will reach millions in a very short time span. But I disagree with you about web ads. Web ads will continue to be viable and valuable. There is plenty of proof online regarding the type of conversion returns that firms are getting and the revenue publishers are generating. If someone wrote television ads off, saying that the majority of people just change the channel, they'd be dead wrong. A lot of people tune out ads online. Many, many don't -- especially today when they have become more relevant to your desires than ever.