5 ms·

Any resources you'd recommend for learning online marketing?

by iman453 10y ago

jkaljundi 10y ago
It's useful to start visiting https://growthhackers.com/posts https://growthhackers.com/posts and reading stuff posted there daily. It's like HN for online marketeers.
xiaoma 10y ago
Here are three I like: https://www.quicksprout.com/university/ https://www.quicksprout.com/university/ (free) https://moz.com/blog/category/whiteboard-friday https://moz.com/blog/category/whiteboard-friday (free) http://tractionbook.com/ http://tractionbook.com/ (chapters 1-3 are free)
ollieco 10y ago
Inbound is a great community for SEO related discussions - https://inbound.org https://inbound.org
superasn 10y ago
Assuming you are just starting out first make sure to get the basics right. What I mean by that is stay far away from these "growth hack" sites or any courses that promises you instant results and hacks. They can be useful but unless you are already getting 500 sign-ups / day you don't need them just now. Save your money because there is enough free information on the net to get some really good results and you'll often find more helpful information in the first 3 results of Google than a $2000 course or coaching. Secondly, The best approach I have learned when it comes to online marketing is to learn from your competition, esp when you are just starting out. Need a catchy headline? Look at the best adword ads (these guys spend a ton optimizing for clicks), need a great landing page.. Ditto, want to learn how to write the best selling emails, subscribe to all your competitors. You never have to start at square one.
pryelluw 10y ago
You dont really need anything to start. Simply do the following: - Talk to people about whatever problem you are looking to solve. Leverage social media and join in the conversation. Twitter is a good place to find people to talk to. - Pay attention to the words people use. All problems have a set of specific keywords that tell you everything about how people feel about it. Use these keywords to communicate with people. Talk with their own words. - Be consistent. Repetition is key. Say the same thing in different words. Repeating is important. Communicate the same message in similar ways. That's pretty much what you need. Once you've learned more about the problem and those who have it, you can then leverage that data by using tools to reach more people. Marketing (all of it) is about comminication. Listen and oay attention. Good luck.
j_s 10y ago
FWIW: If you're asking about marketing after you've built a product, you're doing things in the wrong order. That's why I've included Rob's Start Small, Stay Small as one of core ideas is market validation. From a review: "not about coding but about [finding] a great niche, building a product that executes at a plateau and make it run automatically" "The other resource I'd recommend is the one I'm releasing in ~3 weeks :)" https://www.julian.com/learn/growth/intro https://www.julian.com/learn/growth/intro -- julianshapiro | https://news.ycombinator.com/item?id=14026863 https://news.ycombinator.com/item?id=14026863 Secret Sauce: The Ultimate Growth Hacking Guide "the only actionable Internet marketing guide out there" (2017) $40 https://www.secretsaucenow.com/ https://www.secretsaucenow.com/ -- austenallred | https://news.ycombinator.com/item?id=13807171 https://news.ycombinator.com/item?id=13807171 Marketing for Developers "Don’t build another software product no one uses. Discover what people will pay for before you start coding." (2015) $39 https://gumroad.com/l/devmarketingbook https://gumroad.com/l/devmarketingbook -- mijustin | https://news.ycombinator.com/item?id=12034104 https://news.ycombinator.com/item?id=12034104 Traction: How Any Startup Can Achieve Explosive Customer Growth "I started doing a series of interviews on my blog with successful founders about how they got traction" (2015, 2nd ed.) $15 https://amzn.com/dp/B00TY3ZOMS https://amzn.com/dp/B00TY3ZOMS -- epi0Bauqu / yegg | https://news.ycombinator.com/item?id=10346268 https://news.ycombinator.com/item?id=10346268 Start Small, Stay Small: A Developer's Guide to Launching a Startup "The book is approaching 11,000 copies sold to date, so it's obviously filled a need." (2010) $10 https://amzn.com/dp/B003YH9MMI https://amzn.com/dp/B003YH9MMI -- rwalling | https://news.ycombinator.com/item?id=5361601 https://news.ycombinator.com/item?id=5361601 These guys all use their own techniques so they love bundling additional stuff besides the ebooks.
- davidw 10y ago
  Rob's book is a bit old at this point, but I'd heartily recommend it just the same.
  - j_s 10y ago
    Yes, it's easily worth the $10 before starting anything; the rest might pay off more once there's a product.

Any resources you'd recommend for learning online marketing?

by iman453 10y ago

Any resources you'd recommend for learning online marketing?

It's useful to start visiting https://growthhackers.com/posts https://growthhackers.com/posts and reading stuff posted there daily. It's like HN for online marketeers.

xiaoma 10y ago

Here are three I like: https://www.quicksprout.com/university/ https://www.quicksprout.com/university/ (free) https://moz.com/blog/category/whiteboard-friday https://moz.com/blog/category/whiteboard-friday (free) http://tractionbook.com/ http://tractionbook.com/ (chapters 1-3 are free)

ollieco 10y ago

Inbound is a great community for SEO related discussions - https://inbound.org https://inbound.org

superasn 10y ago

Assuming you are just starting out first make sure to get the basics right. What I mean by that is stay far away from these "growth hack" sites or any courses that promises you instant results and hacks. They can be useful but unless you are already getting 500 sign-ups / day you don't need them just now. Save your money because there is enough free information on the net to get some really good results and you'll often find more helpful information in the first 3 results of Google than a $2000 course or coaching. Secondly, The best approach I have learned when it comes to online marketing is to learn from your competition, esp when you are just starting out. Need a catchy headline? Look at the best adword ads (these guys spend a ton optimizing for clicks), need a great landing page.. Ditto, want to learn how to write the best selling emails, subscribe to all your competitors. You never have to start at square one.

pryelluw 10y ago

You dont really need anything to start. Simply do the following: - Talk to people about whatever problem you are looking to solve. Leverage social media and join in the conversation. Twitter is a good place to find people to talk to. - Pay attention to the words people use. All problems have a set of specific keywords that tell you everything about how people feel about it. Use these keywords to communicate with people. Talk with their own words. - Be consistent. Repetition is key. Say the same thing in different words. Repeating is important. Communicate the same message in similar ways. That's pretty much what you need. Once you've learned more about the problem and those who have it, you can then leverage that data by using tools to reach more people. Marketing (all of it) is about comminication. Listen and oay attention. Good luck.

j_s 10y ago

FWIW: If you're asking about marketing after you've built a product, you're doing things in the wrong order. That's why I've included Rob's Start Small, Stay Small as one of core ideas is market validation. From a review: "not about coding but about [finding] a great niche, building a product that executes at a plateau and make it run automatically" "The other resource I'd recommend is the one I'm releasing in ~3 weeks :)" https://www.julian.com/learn/growth/intro https://www.julian.com/learn/growth/intro -- julianshapiro | https://news.ycombinator.com/item?id=14026863 https://news.ycombinator.com/item?id=14026863 Secret Sauce: The Ultimate Growth Hacking Guide "the only actionable Internet marketing guide out there" (2017) $40 https://www.secretsaucenow.com/ https://www.secretsaucenow.com/ -- austenallred | https://news.ycombinator.com/item?id=13807171 https://news.ycombinator.com/item?id=13807171 Marketing for Developers "Don’t build another software product no one uses. Discover what people will pay for before you start coding." (2015) $39 https://gumroad.com/l/devmarketingbook https://gumroad.com/l/devmarketingbook -- mijustin | https://news.ycombinator.com/item?id=12034104 https://news.ycombinator.com/item?id=12034104 Traction: How Any Startup Can Achieve Explosive Customer Growth "I started doing a series of interviews on my blog with successful founders about how they got traction" (2015, 2nd ed.) $15 https://amzn.com/dp/B00TY3ZOMS https://amzn.com/dp/B00TY3ZOMS -- epi0Bauqu / yegg | https://news.ycombinator.com/item?id=10346268 https://news.ycombinator.com/item?id=10346268 Start Small, Stay Small: A Developer's Guide to Launching a Startup "The book is approaching 11,000 copies sold to date, so it's obviously filled a need." (2010) $10 https://amzn.com/dp/B003YH9MMI https://amzn.com/dp/B003YH9MMI -- rwalling | https://news.ycombinator.com/item?id=5361601 https://news.ycombinator.com/item?id=5361601 These guys all use their own techniques so they love bundling additional stuff besides the ebooks.

davidw 10y ago
Rob's book is a bit old at this point, but I'd heartily recommend it just the same.
- j_s 10y ago
  Yes, it's easily worth the $10 before starting anything; the rest might pay off more once there's a product.