Before you get deeply into what you are going to sell, consider how you are going to market it. Marketing is a * * *! Successful marketing is harder than prog

Before you get deeply into what you are going to sell, consider how you are going to market it. Marketing is a * * *! Successful marketing is harder than programming a product, much harder and more problematic. Just ask the folks trying to sell iOS apps when there are about 2 million apps on the market. Lining up a buyer for a custom product before you begin (as some here have suggested) sounds very attractive to me.