I had the exact same experience. Could NOT for the life of me figure it out for the reasons you cite. Came back after the election, mostly because I kept seeing

I had the exact same experience. Could NOT for the life of me figure it out for the reasons you cite. Came back after the election, mostly because I kept seeing it as the single source of breaking news (NOT Facebook, my traditional social media platform). And I can confidently say I had it figured out! Until now.