There is something to be said for taking this route. Establishing a new market is really hard, expanding an existing market is much easier. I think its fair t

There is something to be said for taking this route. Establishing a new market is really hard, expanding an existing market is much easier. I think its fair to say at this point First mover advantage does not necessarily lock up the market. There are just so many examples. The benefit is you can look at their mistakes. Find a small niche they've neglected, and start iterating.