I don't want to take this analogy too far but.. In some ways it is similar to a lawyer or accountant. A lot of the time, especially with small common issues, t

I don't want to take this analogy too far but.. In some ways it is similar to a lawyer or accountant. A lot of the time, especially with small common issues, the answer is standard and simple and you could have just looked it up yourself. A lot of sites actually just need to pick some decent keywords to target and write titles for the page. Sometimes, you want a professional to tell you that even though it is mostly just standard stuff because otherwise you don't know if you could be saving tax by doing something else. Sometimes things are complicated and the difference between a creative (which usually also mean experienced) consultant helps. BTW, that doesn't mean rely on professionals and don't learn it yourself. Learning a bit of law or accounting might also be a good idea. Certain types of creative solutions are only really going to come from you. Some solutions are best engineered in from the beginning. EG, you might want a lawyer on the founding team of a music sharing startup.