5 ms·

Broadcom's marketing to whom? Which potential Broadcom customer is going to take this into account next time they need to purchase a chipset?

by dfc 10y ago

flukus 10y ago
The customers who look bad because someone went war driving and bricked all their devices in a city. I think we might need a few incidents like this.
- dfc 10y ago
  It's not hard to imagine how this might be bad in an alternate universe. But i still dont see how it is going to matter in this universe where Bob doesn't stop shopping at Target or DSW after a big breach and where Alice does not research WiFi chip security history when she goes to buy a toss away IoT device.
  - flukus 10y ago
    They do know they're spending a lot of money on a shiny new samsung s8 and if it's bricked a month after use it's either going to cost samsung a lot in replacements or the person is unlikely to buy a samsung phone again. Just look at the damage the battery disaster had on samsungs brand, that was only a small percentage of phones with a problem.
    - dfc 10y ago
      Alice is going to revolt against Samsung when her s8 is bricked and go buy the new iPhone which also has a Broadcomm chip in it? How is this causing problems for Broadcomm's marketing department? When she goes to the store and explains how frustrated she is with Broadcomm surely the phone rep will point out that some phone makers were good about pushing out the update? Moreover, heap overflows and videos of batteries exploding dont have the same staying power in consumer minds...
      - flukus 10y ago
        It causes a problem for Broadcomm because Samsung is losing sales and has to use a competitors chipsets. Or Samsung fixes their update issues to try and claw back sales. Or more likely Samsung do it because replacement units are expensive. A heap overflow won't change minds, but millions of out of pocket consumers saying how shit Samsung is at every opportunity will. Remember Samsung is a big brand too, the department that sells TVs aren't going to sit back while the phone department poisons their brand.

Broadcom's marketing to whom? Which potential Broadcom customer is going to take this into account next time they need to purchase a chipset?

by dfc 10y ago

Broadcom's marketing to whom? Which potential Broadcom customer is going to take this into account next time they need to purchase a chipset?

flukus 10y ago

The customers who look bad because someone went war driving and bricked all their devices in a city. I think we might need a few incidents like this.

dfc 10y ago
It's not hard to imagine how this might be bad in an alternate universe. But i still dont see how it is going to matter in this universe where Bob doesn't stop shopping at Target or DSW after a big breach and where Alice does not research WiFi chip security history when she goes to buy a toss away IoT device.
- flukus 10y ago
  They do know they're spending a lot of money on a shiny new samsung s8 and if it's bricked a month after use it's either going to cost samsung a lot in replacements or the person is unlikely to buy a samsung phone again. Just look at the damage the battery disaster had on samsungs brand, that was only a small percentage of phones with a problem.
  - dfc 10y ago
    Alice is going to revolt against Samsung when her s8 is bricked and go buy the new iPhone which also has a Broadcomm chip in it? How is this causing problems for Broadcomm's marketing department? When she goes to the store and explains how frustrated she is with Broadcomm surely the phone rep will point out that some phone makers were good about pushing out the update? Moreover, heap overflows and videos of batteries exploding dont have the same staying power in consumer minds...
    - flukus 10y ago
      It causes a problem for Broadcomm because Samsung is losing sales and has to use a competitors chipsets. Or Samsung fixes their update issues to try and claw back sales. Or more likely Samsung do it because replacement units are expensive. A heap overflow won't change minds, but millions of out of pocket consumers saying how shit Samsung is at every opportunity will. Remember Samsung is a big brand too, the department that sells TVs aren't going to sit back while the phone department poisons their brand.