You are a normal business, monetizing users for a slice of dwindling ad revenue, but you're competing with something that isn't a business and doesn't monetize

You are a normal business, monetizing users for a slice of dwindling ad revenue, but you're competing with something that isn't a business and doesn't monetize its users. That's... kind of the problem right there. People who use ad blockers are not looking for a compromise by committee which is out of their control, and people who don't use ad blockers don't even know you exist. Worse, new users of ad blockers are inevitably told to look into options such as your competitors, because they offer a more complete service without monetizing you. The only market for your product is defined by its desire not to use a product like yours, and the rest don't know you exist. So, I understand your position... namely that someone lacking in foresight probably "suggested" that you engage on some social media platforms, with predictably tragic results. I'm sure there's a slice of the market that still uses IE or has really bought into the notion of a "community spirit" around advertising, but that is not a growing market. Frankly I'd just keep a low profile and hope that existing users don't realize that they have options.