"If you build it, they will come" only works in the movies. There are several devs turned marketers here on HN that have taken the time to document what's curr

"If you build it, they will come" only works in the movies. There are several devs turned marketers here on HN that have taken the time to document what's currently working for them. The most recent I'm aware of is Austen Allred: https://news.ycombinator.com/item?id=13877509 https://news.ycombinator.com/item?id=13877509 Some of his stuff he made freely available (apparently a bit dated per discussion): https://medium.com/startup-grind/how-to-get-press-for-your-startup-the-complete-guide-b79c57318113 https://medium.com/startup-grind/how-to-get-press-for-your-s... | https://news.ycombinator.com/item?id=10438634 https://news.ycombinator.com/item?id=10438634 As seen on: PR 101 for engineers https://news.ycombinator.com/item?id=13169309 https://news.ycombinator.com/item?id=13169309