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And I suspect if Heinz and World's Best switched marketing budgets that somehow this article would suddenly be about how World's Best hits all the right flavor

• devopsproject 10y ago
  > how World's Best hits all the right flavor notes and Heinz is "lower amplitude." How would the marketing budget affect blind taste tests?
• noxToken 10y ago
  Well if you're actually using blind taste tests, then none of that matters. The point is that branding yourself as "World's Best" can negatively affect your product due to psychology. Two ketchup brands on a hot dog or sitting in a souffle container for dipping fries doesn't fall victim to this. I don't know which brand is which, so I cannot pre-judge the ketchup. If you place the bottles in my face, "World's Best" preemtively makes me say, "'World's Best'? I doubt it." I've set negative expectations for the ketchup before I have even had a taste. There was a spot on NPR (I think the TED Radio Hour) that talked about taste being linked to more than just the senses. Mood, lighting, atmosphere, and a whole host of other things can affect taste. They went on to say that a $75 steak from a steak house tends to be better rated in taste than a $20 steak from a normal restaurant for the reason listed above. The steaks can come from the same cut, stored in the same location, prepared by the same person using the same cookware, utensils and seasonings. The upscale steakhouse would have a better ambiance, and the psychological preparation for eating a $75 steak plays with your taste.