4 ms·

>Ugh. Give me low-amplitude foods, then... Exactly. Doritos and Mountain Dew thrive on this concept of "amplitude", and they're palette annihilating crap for w

by M_Grey 10y ago

>Ugh. Give me low-amplitude foods, then... Exactly. Doritos and Mountain Dew thrive on this concept of "amplitude", and they're palette annihilating crap for which "moderation" is so far removed from typical consumption that it hardly even enters into the model. Amplitude is at its core, a trick on the senses, and once you're out of your teens/twenties it's not a very nice one. I would also point out the difference between traditional sources of "amplitude" (mayo is a good example mentioned in the article, fish sauces would be another) are almost always condiments, sauces, or soup bases. There is a difference between the expectation that you use some mayo on your sandwich, and the expectation that you should drink soda.

devopsproject 10y ago
Doritos and Mountain Dew are low amplitude.
- meesles 10y ago
  Incorrect, read the article: 'When something is high in amplitude, all its constituent elements converge into a single gestalt.'
  - devopsproject 10y ago
    Incorrect, read the whole paragraph: > When something is high in amplitude, all its constituent elements converge into a single gestalt. You can’t isolate the elements of an iconic, high-amplitude flavor like Coca-Cola or Pepsi. But you can with one of those private-label colas that you get in the supermarket. “The thing about Coke and Pepsi is that they are absolutely gorgeous,” Judy Heylmun, a vice-president of Sensory Spectrum, Inc., in Chatham, New Jersey, says. “They have beautiful notes—all flavors are in balance. It’s very hard to do that well. Usually, when you taste a store cola it’s”— and here she made a series of pik! pik! pik! sounds—“all the notes are kind of spiky, and usually the citrus is the first thing to spike out. Mountain Dew is citrus. Doritos is nacho cheese. There is no higher order flavors here. They are strong flavors. But they lack the "balance" of creations.
    - M_Grey 10y ago
      I should have been clear, I was thinking of Cool Ranch Doritos (this was covered in an NPR piece years ago and that was one of the examples). As for Mountain Dew... "citrus". It is the classic case of amplitude. Take away the acid and it would be sickeningly sweet. Dial down the sugar and it would be absurdly tart or bitter. It's only together, in mass quantities that it achieves a kind of blitz effect.
      - devopsproject 10y ago
        Cool Ranch could be high amplitude since if offers Fat and Salt in addition to Sweet and Spice. Mountain Dew has a strong flavor but is still low amplitude since the "blitz" or main flavor is easily identifiable. You would make billions if you could figure out how to add salt and fat to a mountain dew.
        M_Grey 10y ago
        ...Drink it through a hollowed-out Slim-Jim? I'm not getting any money am I...
        chasing 10y ago
        You, sir, are a mad man and a genius.
        devopsproject 10y ago
        package it up and you might
        M_Grey 10y ago
        You know, as I think about it in the context of some of the bat-shit crazy products we've seen over the years, I'm guessing that this has been considered and focus group tested.
chasing 10y ago
I say for maximum amplitude you should do both: Put Hellman’s mayonnaise in your Pepsi. Then dip your Sara Lee poundcake in it. And cover that in Heinz ketchup. Maximum amplitude EXTREME BAJA BLAST #YOLO.
- M_Grey 10y ago
  Oh... you joke, but I have a good friend who has some interesting issues (totally worth adapting to them, he's a great guy) especially around foods and tastes and smells. He figured out that you can buy flavoring from those big labs out in New Jersey, and they make everything. He has a different mouthwash for each day of the week, and one of them is Bermuda grass. To his credit, it really tastes specifically like fresh Bermuda grass. So... your idea might not be unattainable, and IIRC soda is one of the forms those companies often experiment in. YOLO indeed.
strictnein 10y ago
> "Mountain Dew [is] palette annihilating crap" You take that back!
- M_Grey 10y ago
  Palms out Look... it's nice. I like it too sometimes. In fact, when I can't get it I just ferment the urine of young rams, it's practically the same thing! Kidding aside though, it's not as though a soda is going to ruin you, but a diet of mainly Dew and Doritos and other "high octane" foods will make normal food taste unbelievably bland for a while.

by M_Grey 10y ago

devopsproject 10y ago

Doritos and Mountain Dew are low amplitude.

meesles 10y ago
Incorrect, read the article: 'When something is high in amplitude, all its constituent elements converge into a single gestalt.'
- devopsproject 10y ago
  Incorrect, read the whole paragraph: > When something is high in amplitude, all its constituent elements converge into a single gestalt. You can’t isolate the elements of an iconic, high-amplitude flavor like Coca-Cola or Pepsi. But you can with one of those private-label colas that you get in the supermarket. “The thing about Coke and Pepsi is that they are absolutely gorgeous,” Judy Heylmun, a vice-president of Sensory Spectrum, Inc., in Chatham, New Jersey, says. “They have beautiful notes—all flavors are in balance. It’s very hard to do that well. Usually, when you taste a store cola it’s”— and here she made a series of pik! pik! pik! sounds—“all the notes are kind of spiky, and usually the citrus is the first thing to spike out. Mountain Dew is citrus. Doritos is nacho cheese. There is no higher order flavors here. They are strong flavors. But they lack the "balance" of creations.
  - M_Grey 10y ago
    I should have been clear, I was thinking of Cool Ranch Doritos (this was covered in an NPR piece years ago and that was one of the examples). As for Mountain Dew... "citrus". It is the classic case of amplitude. Take away the acid and it would be sickeningly sweet. Dial down the sugar and it would be absurdly tart or bitter. It's only together, in mass quantities that it achieves a kind of blitz effect.
    - devopsproject 10y ago
      Cool Ranch could be high amplitude since if offers Fat and Salt in addition to Sweet and Spice. Mountain Dew has a strong flavor but is still low amplitude since the "blitz" or main flavor is easily identifiable. You would make billions if you could figure out how to add salt and fat to a mountain dew.
      - M_Grey 10y ago
        ...Drink it through a hollowed-out Slim-Jim? I'm not getting any money am I...
        chasing 10y ago
        You, sir, are a mad man and a genius.
        devopsproject 10y ago
        package it up and you might
        M_Grey 10y ago
        You know, as I think about it in the context of some of the bat-shit crazy products we've seen over the years, I'm guessing that this has been considered and focus group tested.

chasing 10y ago

I say for maximum amplitude you should do both: Put Hellman’s mayonnaise in your Pepsi. Then dip your Sara Lee poundcake in it. And cover that in Heinz ketchup. Maximum amplitude EXTREME BAJA BLAST #YOLO.

M_Grey 10y ago
Oh... you joke, but I have a good friend who has some interesting issues (totally worth adapting to them, he's a great guy) especially around foods and tastes and smells. He figured out that you can buy flavoring from those big labs out in New Jersey, and they make everything. He has a different mouthwash for each day of the week, and one of them is Bermuda grass. To his credit, it really tastes specifically like fresh Bermuda grass. So... your idea might not be unattainable, and IIRC soda is one of the forms those companies often experiment in. YOLO indeed.

strictnein 10y ago

> "Mountain Dew [is] palette annihilating crap" You take that back!

M_Grey 10y ago
Palms out Look... it's nice. I like it too sometimes. In fact, when I can't get it I just ferment the urine of young rams, it's practically the same thing! Kidding aside though, it's not as though a soda is going to ruin you, but a diet of mainly Dew and Doritos and other "high octane" foods will make normal food taste unbelievably bland for a while.