Reposting my comment from a duplicate thread: This is an interesting PR approach, non-Apple process. They took time to talk to their top journalist connections

Reposting my comment from a duplicate thread: This is an interesting PR approach, non-Apple process. They took time to talk to their top journalist connections in order to halt the the "apple doesn't care about pros anymore" articles. I applaud the additional transparency, smart. What I am not convinced about is that they are building the right solutions. How did their product teams miss this gap several years back? If Apple saw the "developers" as a growing user base, why did the new Macbook launch with a touch strip? They should know what device (laptop vs desktop) developers prefer. Did the Macbook and Mac Pro leadership change? Was it personnel issue? Overall an interesting situation I would love to better understand. If all revenue and growth projections are positive, why appease a vocal minority? I assume they do believe their "early adopter developer creative types" are a vocal minority that can sway a large consumer base's brand perception.