During my career at Apple, virtually every non-retail employee had a Mac on their desk and used it a daily basis. I'm confident that Apple employees still love

During my career at Apple, virtually every non-retail employee had a Mac on their desk and used it a daily basis. I'm confident that Apple employees still love the Mac and understand why the Mac is important. However, there are probably very few Mac Pro computers is use at Apple and none at the management level. I assume that the execs took their eyes off the ball because the sales volume is so low and the product is invisible within the company. Despite their famous lack of transparency, Apple execs clearly pay attention to external feedback (especially Phil Shiller). Sometimes, they decide to change their behavior and product plans based on that feedback. I'm glad the author gives them credit for doing so in this case.