Maybe it would be appealing to some people, but in the context of the NBA I'm pretty sure the ad was talking about getting "behind the scenes" access to players

Maybe it would be appealing to some people, but in the context of the NBA I'm pretty sure the ad was talking about getting "behind the scenes" access to players and game highlights or something. For me that niche has already been filled by sites like reddit.com/r/nba (where, honestly, a lot of NBA news sites are poaching original content anyway). I don't need another app cluttering up my phone for that stuff. I don't really care about what LeBron James has for lunch. And if I want to know what goes on behind the scenes in the NBA, I'm much more likely to watch a high quality professional production like the Toronto Raptor's "Open Gym" series that's freely available on YouTube. I guess what I'm trying to say is that I haven't been sold on what makes go90 worthwhile, and from the looks of it I'm not alone.