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Seen from the company's perspective, a user posting a negative Amazon review BEFORE contacting the manufacturer for help is upsetting, especially when as others
by gargravarr 10y ago
Seen from the company's perspective, a user posting a negative Amazon review BEFORE contacting the manufacturer for help is upsetting, especially when as others have noted, it's a product you've invested a lot in, and suddenly you have someone publicly advising others not to buy it. Of course this can cause even a well-meaning employee to go straight to damage control.
Not that I'm defending the person here, though. This is a total overreaction, and very condascending. Insulting your customer by questioning their maturity is not going to help your relationship, they've basically abandoned all hope of solving the customer's problem right from the start (going directly against their role as customer support) and again tried to do damage control, not realising they're part of the Twitter generation.
What's even worse is that the account name is the exact name of the company/product, so it's totally official, and endorsed by the head of the company. If it was any other name, it could be passed off as a rogue representative having a bad day, but to see something like this coming from the official account, that if you don't play how we want you to play, we'll kick you out, is sure to put others off.
Not that I needed or ever wanted a 'cloud-connected garage door opener' but hell, I would never buy one from this company now.
- laurent123456 10y ago> a user posting a negative Amazon review BEFORE contacting the manufacturer for help is upsetting I don't know about that to be honest. Contacting the manufacturer, trying to work with them to get it working, it's all nice but actually it's just another step to turn customers into free QA staff. Companies managed to make this acceptable for software, then for videogames, and now they try with regular devices. If it's released, if it's on Amazon, it has to work. If it doesn't, I'm glad the guy complains about it and rate it one star, so that I don't buy it myself and waste time with a buggy device.
- gargravarr 10y agoI don't disagree on the QA staff point, but any new product, no matter how well designed, will have problems. And this is across anything that can be bought and sold, software, devices, ideas... nothing is ever perfect first time. A related concept is that no amount of testing is ever going to cover every corner case. I mean, for the sake of argument, let's say this guy's iPhone hasn't been updated in who-knows-how-long and is running an OS that's five years past its sell-by date. It's probably next to impossible to buy an identical phone to test with, but their software needs an update that was introduced two years ago, and there's no way around it. This all could have been conveyed in a calm and pleasant (and constructive) forum thread without resorting to name-calling on anyone's part. I get that first impressions stick, make no mistake, and having the product fall on its face as soon as you get it out of the box is one of the worst. To a degree, users have unrealistic expectations (I'm a developer-turned-engineer), but companies are guilty of that by letting their marketing divisions claim perfection to the point of making your morning tea the moment you open the package. Just saying that, yes, an out-of-box experience gone bad is not what you pay for, but a polite email to the company or seller can often resolve it quietly and calmly, and in the extreme case, they'll offer a refund. I've dealt with several bad buying experiences this way and usually end up rewarding the seller for doing their utmost to make things right after a firm but professional email exchange. No need for cursing, just telling the seller you are unhappy. Of course, being more technical than the average, my expectations are probably much closer to reality from the outset. Most people buying into the IoT market seem to be average Joe's expecting magic. If the company had responded correctly, this could well have been a positive outcome and the circumstances that caused the initial complaint nullified, so nobody else has a similar out-of-the-box experience, and the one-star review becomes obsolete. In that scenario, I as a seller would be extremely eager not to let that one bad experience spread and taint perceptions of my product. Of course, that didn't happen here. The company is way more at fault, no question, but the buyer had no reason to curse a device that didn't live up to his expectations, however unrealistic they are, until the company has had a chance to explain themselves (whether they take it or not). However, now it's all blown up. As for whoever's behind that official forum account, I sincerely hope they're either fired, or if it's the boss himself, his product probably deserves to fail. No room in this world for two Elon Musks...
- umanwizard 10y ago> Seen from the company's perspective, a user posting a negative Amazon review BEFORE contacting the manufacturer for help is upsetting, especially when as others have noted, it's a product you've invested a lot in, and suddenly you have someone publicly advising others not to buy it. Of course this can cause even a well-meaning employee to go straight to damage control. Nonsense. If I buy something from you and it sucks, I'm going to leave a negative review. It's not my job to help you make your product better -- pay me a salary, if you want that. Make a better product if you want better reviews.