In my opinion, the most likely scenario laid out in this article: But what happens if Apple ends up building its own maps, its own location checkin service, it

In my opinion, the most likely scenario laid out in this article: But what happens if Apple ends up building its own maps, its own location checkin service, it’s own advertising system for bringing promotions and offers to you, its own payment system, and its own travel apps? Well, then, this system would happen for Apple customers but that would weaken the ability for other companies to compete. And that would force Google’s hand into competing, or buying, these companies up, which would keep Apple from having access to some of these companies’ APIs.