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Companies and industries make purchasing decisions that lock them in for several years, so Apple probably finally got their head out of their ass as they could

by kmfrk 10y ago

Companies and industries make purchasing decisions that lock them in for several years, so Apple probably finally got their head out of their ass as they could see people heading in another direction. Once you've spent five years transitioning to, say, a Windows setup, there's a significant additional cost to going with Apple, and it's not like Apple has felt like a deluxe experience lately.

JoelTheSuperior 10y ago
This is the thing. A lot of companies have started switching away from Mac and now they're switching away I can't see that this is going to be enough to ever tempt them back unless they do something really amazing. I genuinely love macOS and I'm happy with Apple's offerings on the whole, but I think there's plenty of people who just don't care and are happy with whatever works. If you're using say, Pro Tools or Avid Media Composer or whatever software you use to produce content, odds are it works just fine on Windows too. I think many are going to try Windows, realise this and then simply not bother switching back.