Except, just as with SPAM, clever SEO strategy can be far more than just best practices. The right ad-buys and keywords at the right time in certain businesses

Except, just as with SPAM, clever SEO strategy can be far more than just best practices. The right ad-buys and keywords at the right time in certain businesses can generate extremely attractive CPA numbers compared to other methods of marketing. Yes, it's a bit of evil mixed in with good - what marketing isn't, but but it can be extremely effective, especially if your business depends heavily on search engine ranking. Convince the client you can bring them converted, spending customers at a CPA they'll like, without tarnishing their overall reputation, and you've got a winner.